Driven by Innovation.
Powered by Experience.
We create innovative marketing solutions that go beyond traditional advertising, helping brands connect, engage, and grow in a dynamic market.
Who We Are
Experiential Koncept is built on the vision of delivering innovative and non-traditional marketing solutions across categories. We specialise in ideating, executing, and continuously improving brand experiences that create real impact. Our team of go-getters believes in a “never say never” approach, ensuring every campaign is driven by creativity, strategy, and results.
What We Do
We work across multiple platforms including rural activation, CSR projects, retail, transit media, and entertainment. Our focus is to design unique marketing concepts that go beyond conventional methods and deliver measurable engagement and brand visibility.
Our Core Values
Creativity
We bring fresh, out-of-the-box ideas that make your brand stand out in a competitive market. Our focus is on crafting unique experiences that truly connect with your audience.
Commitment
We are dedicated to delivering every project with complete focus, passion, and precision. Our goal is to exceed expectations and build long-term relationships with our clients.
Consistency
We ensure quality, reliability, and performance across every campaign we execute. Our consistent approach helps brands build trust and achieve sustainable growth.
Meet Our Leadership
Founder & Chief Innovation Officer
Rajat Mittal brings over 20 years of diversified experience in media conceptualisation, strategic alliances, experiential marketing, events, activations, and the hospitality industry. He spent nearly 17 years with The Times of India Group, where he held key leadership roles, including Vice President and Business Head at Times Innovative Media Ltd.
During his tenure, he played a crucial role in establishing Strategic Alliances and Experiential Marketing verticals, especially within transit media across airports and metro networks. He was also actively involved in new business development, delivering pan-India marketing solutions for brands across multiple categories, while managing group-level business for Bennett & Coleman & Co. Ltd. (BCCL).
Rajat has worked closely with leading national and global brands such as LG, Samsung, Apple, Pepsi, Mastercard, Volvo Cars, Maruti, and more—delivering customised, result-driven marketing solutions focused on ROI and brand impact. Earlier in his career, he was part of the Delhi Airport advertising team, contributing to the creation and monetisation of high-value media opportunities exceeding ₹300 crore annually.
His core strengths include innovation, business development, strategic partnerships, concept selling, and team leadership. A firm believer in smart work, discipline, and integrity, Rajat is driven by challenging goals and is passionate about creating out-of-the-box solutions that drive exponential brand growth.
Co-Founder & Chief Operations Officer
Ekta Lamba Mittal is a dynamic entrepreneur with strong expertise in operations, strategy, and customer relationship management. With a solid academic background from Shri Ram College of Commerce and Amity Business School, she also brings over 5 years of corporate experience with organisations like Ballarpur Industries and ICICI Bank.
Coming from a business-oriented family, she has been actively involved in the food and hospitality industry from an early age. In 2008, she founded Kitchen Mantra, which has grown into one of the premier catering services in Delhi/NCR, successfully executing over 2250 catering assignments and serving a strong base of loyal clients.
Ekta plays a key role in driving operational excellence, business strategy, and customer-centric solutions. She has hands-on experience across all aspects of business management—from planning and execution to client servicing and growth strategy. With a strong focus on efficiency and quality, she ensures seamless execution of campaigns and operations.
In her current role, she oversees backend operations, execution processes, and compliance, working closely with legal and statutory teams to ensure smooth and timely delivery. Her leadership brings structure, reliability, and a results-driven approach to the organisation.